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Planted
Planted is changing how we eat with its juicy, tender, plant-based, and clean-label alternatives to meat.
We partner with companies
Re:forming the food system
The re:genesis of a broken food system
Our generation's greatest business opportunity is to mend the food system for future ones
Our cheap calories come at a steep price. With the population growth there is an increasing number of mouths to feed. Still, food production is already the primary contributor to greenhouse gas emissions, deforestation, loss of species, and soil degradation. The equation doesn’t add up, but it’s solvable.
Bold entrepreneurs with transformative innovations have started the redesign of our food system into a biodiverse carbon sink feeding the billions with nutritious food. The outcome is resilience, regeneration, and abundance. We invest in category defining companies driving the reformation of the global food system.
Digest how we invest
Transformative impact investing
Our investment themes build upon the work of Stockholm Resilience Center and EAT-Lancet, and the required shifts they’ve identified to bring the global economy back to a safe operating space. Our portfolio companies are producing more with less, repurposing waste, replacing linearity with circularity, regenerating soil, and enabling access to nutritious food for everyone.
Companies we back
Matsmart / Motatos
Matsmart/Motatos is the leading European discount food store online, saving products that would otherwise have been wasted.
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Agreena
Agreena provides a global AgTech platform supporting the regenerative farming transition to scale carbon removals.
Nick's
Nick's is a health revolution disguised as irresistible temptations, bridging the gap between healthy and cravable.
Mission Barns
Mission Barns makes real meat without harm, using cultivators that mimic the animals' bodies.
Oatly
Through superior products and clever marketing, Oatly is leading the plant-based revolution. It's like milk but made for humans.
Stories
September 7, 2023
Theory of Transformation
When pioneering startups secure backing from seasoned, long-term investors with experience in crafting robust businesses, they have the potential to reshape entire value chains radically and become category leaders in a more sustainable industry. When those same investors build an investment approach that incorporates deep research and systems thinking, and invest in companies at multiple systemic leverage points, they have the potential to transform entire industries and even the global economy.
September 7, 2023
Karl-Henrik Robèrt on the Framework for Strategic Sustainable Development
The Framework for Strategic Sustainable Development (FSSD) underpins Re:food’s approach to investing. It is the structure we used to plan out where to focus our sourcing and investing efforts. We caught up with Karl-Henrik Robèrt, a world-renowned sustainability pioneer, the founder of The Natural Step, and one of the creators of the FSSD. He gave us his thoughts on the framework (which he describes as the Operating System for sustainable development) and his guidance for organizations applying it to develop or improve their sustainable development programs.
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September 4, 2023
Segment Scoring Methodology
We’ve spent a lot of time thinking about innovations in the food system and their potential to both drive transformative shifts within our four investment themes and generate returns. Following the guidelines laid out in the Framework for Strategic Sustainable Development, we developed a methodology to rank these innovations, which we call segments, so we can focus on those with the greatest potential.