Everyone knows that ice cream and chocolate bars are loaded, just loaded, with sugar and calories. That is, everyone who has not yet tried N!CK’S healthy indulgence. Launched in Sweden 2017 it is now the fastest-growing better-for-you ice cream brand in the US. Sugar and calories from snacking are huge drivers for obesity, diabetes, and premature death but, as Oscar Wilde famosly put it: The only way to get rid of a temptation is to yield to it. Now you can have an ice cream to die for that won’t actually kill you.